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Salty Origins
What’s Happening With TikTok—and What It Means for NZ Businesses
TikTok’s future in the US is uncertain with a potential ban or forced sale on the horizon. What does this mean for New Zealand businesses?
Jan 24, 20254 min read
Hey Businesses, You’re Not Owed Customers: My Thoughts on Changing Consumer Decisions
Consumers are changing the way they buy. If businesses want to thrive, they must adapt, create meaningful experiences, and meet expectations
Oct 2, 20244 min read
Why You Should Start a Biz Young
If you’ve ever thought about starting a business but hesitated because you think you're "too young," let’s put that myth to bed right...
Sep 13, 20245 min read
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