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Salty Origins

offerings

Explore the range of services we offer to help your business thrive. Fill out the contact form for a personalized quote tailored to your needs. Let's make waves together! 🌊

Digital Marketing Services for Small Businesses Whakatane BOP Web Design Social Media Content Creation
  • Looking for a professional website that truly represents your brand? This is for business owners who need a custom website that not only looks great but also drives business results. If you're launching a new business, revamping your current website, or seeking a fresh online presence, this service is for you.

    Salty Origins' Website Design provides a comprehensive solution for your online presence. We focus on creating a website that reflects your brand's identity, engages your audience, and supports your business goals. Our approach involves detailed brand direction, custom design, and ongoing support to ensure your website stays current and functional.​

    What may be included:

     

    • Brand Direction: Aligning your website with your brand's identity, ensuring a consistent and coherent visual direction.

    • Website Wireframes: Creating the basic structure and layout for your website, providing a clear blueprint for design and functionality.

    • Custom Website Design: A custom-designed website on Wix, with the option for a landing page or a website with up to 6 pages.

    • SEO Research + Implementation: Researching the best SEO strategies for your business and implementing them to improve search engine visibility.

    • Mobile + Desktop Optimization: Ensuring your website looks great and functions well on both mobile and desktop devices.

    • DNS & Domain Update: Assisting with domain setup, DNS configuration, and any necessary updates.

    • Website Run-through and Wix Tutorial: Providing a comprehensive run-through of your website, along with a Wix tutorial to help you navigate and update it.

    • Typography Pairings: Selecting a set of fonts that complement your brand and ensure readability.

    • Website Maintenance: Regular content updates, security checks, and technical maintenance to keep your site running smoothly.

    • Post-Launch Support: Support for 2 weeks after launch to address any questions or adjustments.

    • Website Guide Book: A comprehensive guide for the first 6 months to help you manage and maintain your new website.

    Additional Options:
     

    • E-Commerce Site Setup or Integration

    • Launch Posts

    • Content Creation Session

    • Additional Pages

    Timeline:

    • Estimated completion: 4-8 weeks

    Next Steps:

    ​Ready to take your business to the next level? Fill out the contact form to get a personalized quote tailored to your specific needs. Let's create a plan that works best for you and your business.

  • Who is this for?

    Does managing social media feel overwhelming? SO's Social Media services are designed for business owners who need a break from the constant cycle of creating content and posts. If you're looking for someone to manage your social media while you focus on your business, this service is for you.

    SO's Social Media service offers a comprehensive approach to social media management, designed to keep your business active and engaging. It includes a range of elements like content creation sessions, analytics reviews, and strategic planning to ensure your social media presence is effective and adaptable.

    What May be Included:

    • Social Media Management: Planning a content calendar and scheduling posts (5 per week). We track analytics to ensure your strategy is effective and make adjustments as needed.

    • Monthly Content Creation Sessions: Fresh photos, videos, and graphics to keep your social media visually appealing.

    • Copywriting: Crafting compelling copy for your social media posts.

    • Hashtag Research: Identifying relevant hashtags to increase visibility and reach.

    • Instagram Marketing Strategy: Developing a tailored strategy to grow your presence on Instagram.

    • Typography Pairings: Selecting fonts that align with your brand's style and ensure readability.

    • Content Pillars: Establishing key themes to guide your social media content.

    • Feed Planning: Structuring your Instagram feed for visual coherence.

    • Social Media Strategy: Developing an overall strategy to meet your business goals.

    • Analytics Review: Regular reviews to understand what's working and where improvements can be made.

    • Community Engagement: Engaging with your audience, responding to comments, and fostering a sense of community.

    • Monthly Call or Meeting: A monthly session to review progress and discuss new strategies.
       

    Minimum Contract:

    • 3 months

    Next Steps:

    ​Ready to take your business to the next level? Fill out the contact form to get a personalized quote tailored to your specific needs. Let's create a plan that works best for you and your business.

  • Who is this for?

    Looking to keep your customers informed with professional, engaging newsletters? SO's Email Newsletter Design service is for businesses seeking a consistent and reliable way to connect with their audience, share news, promote events, and keep customers updated.

    SO's Email Newsletter Design provides custom email templates and content development support, ensuring your newsletters align with your brand and business goals. You provide the key information, and we transform it into a compelling newsletter that resonates with your audience.

    What may be Included:

     

    • Custom Newsletter Design: A unique email template that reflects your brand's style and voice.

    • Custom Email Graphics: Creating branded graphics to be used in your newsletters.

    • Content Strategy and Development: We work with you to create the newsletter's content and structure, offering suggestions for layout and design.

    • Mailerlite Setup: Setting up Mailerlite (or your preferred software) to ensure everything is ready for sending.

    • Analytics and Performance Review: Regular analysis of newsletter performance, providing insights into open rates, click-through rates, and other key metrics.

    Next Steps:

    ​Ready to take your business to the next level? Fill out the contact form to get a personalized quote tailored to your specific needs. Let's create a plan that works best for you and your business.

  • Who is this for?

    Want to manage your social media but need some guidance? My Social Coaching Session is for business owners seeking clarity and a fresh perspective on social media. This 90-minute session offers a relaxed yet focused environment to ask questions, gain insights, and develop a content strategy.

    A Social Coaching Session provides a 90-minute coaching session designed to streamline your social media strategy. It starts with an audit of your social media accounts, followed by bio optimization and the creation of a 1-month content calendar. This session can be in person over coffee or via video call, offering flexibility.

    ​What's Included:
     

    • Social Media Account Audit: We review your social media, providing feedback on what can be improved.

    • Bio Optimization: We help you create an engaging bio that represents your brand.

    • 1-Month Content Calendar: We create a content calendar with post ideas and engagement tips to keep your social media on track.

    • Content Pillars: Identifying key themes to guide your social media content strategy.

    • Q&A and Coaching: A dedicated time to ask questions and gain insights into social media best practices.

    Investment:

     

    • 90-Minute 1:1 Social Media Coaching Session: $150

    Next Steps:

    Ready to boost your social media skills? Fill out the contact form to book Coaching Session. I can't wait to help you navigate social media with confidence!

the essentials

  • Who is this for?

     

    Looking for a tailored solution to meet your unique business needs? I can create a Custom Package designed to give you the flexibility to choose the digital services that align with your goals. Whether you need web design, social media management, content creation, or other digital marketing solutions, this option is for you.

    What may be included:
     

    • Web Design: Custom websites with SEO, wireframes, mobile optimization, and more.

    • Social Media Management: Content creation, strategy, scheduling, and analytics review.

    • Content Creation: Photography, videography, and graphic design for your digital spaces.

    • Brand Design: Custom logo, color palette, typography, and brand guidelines.

    • Email Marketing: Custom-designed newsletters, email templates, and Mailerlite setup.

    • Social Media Coaching: 1:1 coaching sessions to improve your social media strategy.

    • Post-Launch Support: Assistance with any technical issues and advice for ongoing success.

    Next Steps:

    Ready to build a custom package that suits your business perfectly? Fill out the contact form to get a personalized quote tailored to your specific needs. Let's create a plan that works best for you and your business.

  • Just starting out and need a simple digital setup? The Low Tide Package is for new entrepreneurs and small business owners who need help building their digital presence. If you’re launching a business and need a hand with branding, a basic website, and social media setup, this package is for you.

    The Low Tide Package provides the essentials for getting started without the overwhelm. It includes brand design, a one-page website, social media setup, and more, all designed to give you a strong start on your entrepreneurial journey.

    What's Included:

     

    • Brand Design: Custom logo, color palette, and basic branding guidelines to establish your brand identity.

    • Landing Page Design: A simple one-page website on Wix, with domain setup, SEO optimization, and mobile/desktop adaptation.

    • Social Media Setup: Setting up accounts on two platforms, including bio optimization and a basic coaching session.

    • Content Creation: A small photoshoot or basic graphics to populate your website and social media.

    • Email Newsletter Design: A custom email newsletter template to help you connect with your customers.

    • 1-Month Social Media Content Calendar: A simple plan with post ideas to get you started on social media.

    Timeline:

    The Low Tide Package is designed to be completed in 4-6 weeks, providing you with a solid foundation for your business without the stress of figuring everything out on your own.​

    Next Steps:

    Ready to get your business off the ground? Fill out the contact form to get a personalized quote tailored to your specific needs. Let's create a plan that works best for you and your business.

  • Who is this for?
     

    Are you an established business looking for ongoing digital support? The Rising Tide Package is designed for small and medium-sized businesses that need someone to handle website maintenance, social media, and email marketing, allowing you to focus on what you do best. If you’re seeking a reliable partner to manage your digital presence, this package is for you.

     

    The Rising Tide Package is designed to help your business grow with consistent and reliable digital management. This package provides 3 months of services, from social media management to weekly website maintenance and monthly email newsletters. It gives you the support you need to keep your business on track.

    What's Included:

     

    • Social Media Management (3 months): Creating and scheduling posts, with monthly content creation sessions to keep your social media fresh and engaging.

    • Bi-Weekly Website Maintenance: Regular content updates, security checks, and technical maintenance to ensure your website stays current and secure.

    • Monthly Email Newsletters: Custom newsletters, including content creation and subscriber management, sent once per month.

    • On-Call Support: Available for advice and assistance with marketing and other digital matters.

    Timeline:

    The Rising Tide Package is designed to cover a 3-month period, providing consistent support to keep your business growing. If you need additional services or customization, just reach out, and we can tailor a plan to your needs.​

    Next Steps:

    Ready to keep your business on track with consistent support? Fill out the contact form to get a personalized quote tailored to your specific needs. Let's create a plan that works best for you and your business.

  • Who is this for?

     

    Is your business too busy to manage its digital presence? The High Tide Package is for small and medium-sized businesses that need comprehensive digital support. If you're looking for someone to handle social media, website maintenance, and email marketing so you can focus on running your business, this package is for you.

     

    The High Tide Package offers a complete digital solution, providing 3 months of social media management, bi-weekly website maintenance, and monthly email newsletters. It also includes SEO optimization, advanced analytics, and content repurposing, ensuring your business is set up for success without the stress of handling everything yourself.

    What's Included:
     

    • Social Media Management (3 months): We manage your social media, creating content and scheduling posts. Monthly content creation sessions keep your social media fresh and engaging.

    • Bi-weekly Website Maintenance: Regular content updates, security checks, and technical maintenance to keep your site running smoothly.

    • Monthly Email Newsletters: Custom newsletters designed and sent to up to 1,000 subscribers.

    • SEO Optimization: Ongoing SEO to improve your website's visibility and attract more organic traffic.

    • Advanced Analytics: Regular reports and analytics to track performance and make data-driven decisions.

    • Content Repurposing: We'll help you reuse and repurpose content across different platforms.

    Timeline:

    The High Tide Package is designed to cover a 3-month period, providing comprehensive support to keep your business thriving. If you need additional services or a custom plan, just let us know, and we'll create a solution that fits your unique needs.​

    Next Steps:
     

    Ready to focus on running your business while I handle the digital side? Fill out the contact form to tell me about your business so we can create a plan that works best for you!

packages

  • Who is this for?

     

    Looking to establish a unique brand identity that stands out? This Brand Design add-on is for businesses that want to establish or refresh their brand. Whether you're starting a new business, rebranding, or launching a new product, this add-on service is for you.

    Salty Origins' Brand Design add-on provides everything you need to create a consistent and memorable brand identity. This service includes custom logo design, a carefully chosen color palette, typography options, and comprehensive brand guidelines to ensure consistency across all your marketing materials.

    What's Included:

     

    • Creative Direction: Providing guidance to align your brand's identity and vision.

    • Brand Guidelines Document: Detailed guidelines covering your brand's voice, imagery style, and usage rules.

    • Logo Design: A primary logo, secondary logo, and 3 brand marks, with multiple versions for different uses.

    • Custom Color Palette: A curated set of colors that match your brand's aesthetic.

    • Typography Suite: A selection of fonts that complement your brand and ensure readability.

    • Social Media Profile Logo: Optimized for social media platforms.

    • Instagram Post Templates: 6 custom-designed templates for Instagram posts.

    • Instagram Story Templates: 6 custom-designed templates for Instagram stories.

    • High-Resolution File Delivery: All logo files in high resolution (JPG, PNG, and PDF).

    • Post Launch Support: Additional support after launch for any questions or adjustments.

    Optional
     

    • Additional design options to enhance your brand. For example, business cards, vouchers, signage, social media graphics, and more. Contact us for a custom quote.

    Important Note:

    Brand Design is an add-on service. It can be added to another service or package, but it's not currently available as a standalone offering.
    Message me for more information.

    Next Steps:

    Ready to create a memorable brand identity? Fill out the
    contact form to get a personalized quote tailored to your specific needs. Let's create a plan that works best for you and your business.

  • Description

    This 1-hour session focuses on creating high-quality photos for your website. Ideal for businesses looking to refresh their online presence with new visuals. You can expect a variety of images, including headshots, product shots, and location shots.​

    What's Included:

    • 1-hour photo session

    • 10 professionally edited photos designed specifically for websites​

    Next Steps:

    Fill out the
    contact form to get a personalized quote tailored to your specific needs. Let's create a plan that works best for you and your business.

  • Description

     

    A 2-hour session designed for creating content for social media and other digital platforms. This session includes both photo and video content, offering unlimited photos and raw video footage to give you plenty of material for social media posts, stories, and reels. The exact number of photos depends on the content type and style you prefer.

    What's Included:

    • A 2-hour photo and video content creation session

    • Unlimited Professionally edited photos from the session (approximately 40-100 images, depending on the type of content)

    • Raw video footage, ideal for social media use

    These content creation options can be added to any existing service or package. Use them to enhance your website with fresh visuals, create engaging content for social media, or streamline your social media design with ready-made templates.

    Next Steps:

    Fill out the
    contact form to get a personalized quote tailored to your specific needs. Let's create a plan that works best for you and your business.

  • Description

     

    These templates are designed for businesses seeking ready-made designs for social media posts and stories. The package includes five post templates and five story templates, delivered in Canva format for easy customization.

    What's Included:

    • Five social media post templates (Canva format)

    • Five social media story templates (Canva format)

    These content creation options can be added to any existing service or package. Use them to enhance your website with fresh visuals, create engaging content for social media, or streamline your social media design with ready-made templates.

    Next Steps:

    Fill out the
    contact form to get a personalized quote tailored to your specific needs. Let's create a plan that works best for you and your business.

  • Description

     

    These custom-designed graphics are perfect for businesses looking to create a unique visual identity on social media. This option allows you to order as many graphics as you need, with the price dependent on the number and complexity of the designs.

    What's Included:

    • Custom-designed social media post graphics

    • Flexibility to choose the number of graphics required

    • Design tailored to your brand identity

    Investment:

     

    • Pricing depends on the quantity and size of the graphics required.

    • Contact me for a custom quote.

    These content creation options can be added to any existing service or package. Use them to enhance your website with fresh visuals, create engaging content for social media, or streamline your social media design with ready-made templates.

    Fill out the contact form to get a personalized quote tailored to your specific needs. Let's create a plan that works best for you and your business.

add-ons

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