top of page
Salty Origins-12.png

Salty Origins

Why Your Business Website Needs a Blog (Yes, Even If You’re Busy)

Writer's picture: Jade SteelJade Steel

I get it—running a business is a lot. The idea of adding a blog to your to-do list probably sounds like the last thing you want to hear. But hear me out: a blog could be one of the best tools you’ve been overlooking to grow your business. And it’s not as complicated or time-consuming as it might sound.


Let’s break it down—here’s why having a blog on your website is worth it, even if you feel like you don’t have time.




1. Blogs Help People Find You


If you’re wondering why your website isn’t getting much traffic, this might be why: Google can’t show your website to people if there’s nothing to show. Blogging gives you a way to add fresh, valuable content that helps your site rank higher in search results.

Here’s a stat that might surprise you: websites with blogs get 67% more leads than those without them. Why? Because each blog post is a chance to target the questions your customers are asking online. If you write about what they’re Googling, you’ll start showing up in their searches.



2. Blogs Build Trust

Think about the last time you researched a product or service online. Did you go with the business that seemed like they really knew their stuff? That’s the power of a good blog.

Your blog is where you show off your expertise and prove you know your industry. Whether it’s tips, how-tos, or even just stories about your business, it builds trust. And trust turns into sales.



3. People Stay Longer (And Buy More)


Fun fact: blogs keep people on your website longer. Why does that matter? Because the more time someone spends on your site, the more likely they are to take action—whether that’s booking your service, buying your product, or filling out your contact form.

Plus, blogs are a great way to link people to other parts of your website. Got a shop? Link it in your blog. Have a service page? Add it in there. It’s like a little treasure map leading them to the good stuff.



4. Content That Works Overtime


Here’s the beauty of blogging: it’s not just about the post you write today. A good blog post can keep bringing traffic to your site for years. In fact, 70% of blog traffic comes from old posts that keep ranking on Google. It’s like planting seeds that grow over time.

And you can repurpose your blog content everywhere—Instagram posts, email newsletters, even TikToks. One blog = endless content ideas.



5. Your Competitors Are Already Doing It


Let’s be real: if you’re not blogging, your competitors probably are. And if someone has to choose between a business with loads of helpful, relatable content and one with a blank website, who do you think they’ll trust more? A blog is your way to stand out and show why your business is the one to pick.



6. You Don’t Have to Do It All


Here’s the thing: starting a blog doesn’t mean you have to become a full-time writer. Start small—one post a month is plenty. Write about the questions your customers always ask, share tips, or give a behind-the-scenes look at your business.

If even that feels like too much, outsource it. (Hi, I can help!) A little investment now could lead to big results down the line.



Is It Really Worth It?


Yes. 100% yes. Blogging isn’t just about writing for the sake of it—it’s about giving your business the visibility and credibility it needs to grow. And while it might feel like “just one more thing” on your plate, it’s one of the most effective tools out there to attract more customers, build trust, and stay ahead of the competition.



Ready to Start?


Still on the fence? That’s okay—it can feel like a big step, but I promise it’s worth it. Start small, keep it simple, and watch what happens.

And if you’re stuck or don’t know where to start, reach out! I’d love to help you brainstorm ideas or even take it off your plate entirely. Let’s make your website work harder for you 🌊

Comments


bottom of page